Matt Geiger
Creative
About Me
With 30 years of experience, half of which was in an agency environment, and half in a corporate marketing environment – I am an experienced, pragmatic and integrated advertising, brand and marketing creative. I am specialized in developing and delivering results-driven creative that delivers solutions to advertising, marketing and brand business strategies across many consumer, retail and business-to-business sectors.
Core Strengths
- 30+ years of design experience, 20+ years of leadership
- Demonstrated ability to develop, lead, and motivate high performing teams
- Pragmatic approach – Adept at collaborating cross-functionally and with executive leadership teams to develop and deliver innovative solutions
- Analytics, testing and understanding the customer experience
- Digital design: Website UX and marketing efforts – email, social, paid search and affiliate
- Print material design: print, outdoor and direct mail
- Brand development: logo design, collateral, stationery, signage and standards
- Management and collaboration with advertising agencies, commercial printers and print brokers
Tools and Certifications
Samples
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WEBSITE
Aircraft Accessories International
I have refreshed their site and solved the complex task of providing multiple methods of drilling down by airframe, model and parts.
WEBSITE
Hardy Realty
This was a full redesign on the MoxiWorks platform, a platform built around real estate agencies, allowing really powerful custom searches.
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MARKETING CAMPAIGN
Marketing Campaign Poster and Email Series
Promotion for employees. Poster to be distributed to plants, as well as an email series.
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MARKETING
Email Marketing
While at Benchmark Brands, I developed templates and hundreds of emails. Ultimately leading the digital creative team.
BRANDING
Brand Overview
Ty Boyd underwent a full Storybrand messaging session and needed new marketing materials to reflect their new brand messaging.
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LEADGEN
Tradeshow Banner and Landing Page
Foqal needed a banner for a trade show. To make it more effective, I added a QR code to it to take prospects to a landing page with more info and an opportunity to snag a gift by completing a for,.
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BRAND
Brand Intro Guide
Plato Pet Treats needed to be able to tell their story, simply and clearly.
WEBSITE
Sawgrass Sustainable
This recycling business had a strong tie to their name, as sawgrass – marsh grass is beneficial to the environment. This is reflected in the design. This site was designed with Figma. If you’d like to see those assets let me know.
WEBSITE
Retail Holiday Home Page
This retailer needed a home page for the holiday season. Needless to say – performance was critical. There were many stake holders to take care of here – Marketing Merchandising, Corporate, etc.
BRANDING
Promo Flyer
Thin Line Coffee needed a PDF to send and deliver locally as part of a grass-roots campaign.
